episode 21 - the word is nectar

In this episode of ‘The Word is Leadership’, Emmanuel has to draw a leadership lesson from the random word: nectar. Highlighting the association between the word nectar and value, level he poses the question, ‘How do we find our nectar?’ emphasising the uniqueness that attracts others.

He looks at how listeners can uncover the core value (CV) that lies in their or their organisation's unique story, choices, successes, and struggles. Emmanuel emphasises that whatever your core competence is, it only becomes nectar if it creates value for others, attracting followers or customers just like nectar attracts bees.

He therefore warns against becoming caricatures of oneself by overly focusing on core competencies rather than combining these with what customers are looking for, ensuring this uniqueness translates into valuable nectar.

To prompt listeners to reflect on their unique value propositions the episode concludes with the question, ‘Do you understand what attracts bees to your nectar?’