episode 56 - the word is skald

In this episode of The Word is Leadership, I look for lessons in the ancient role of the Skald, or bard, and draw parallels to modern leadership.

Our journey brings us to understand how these figures weren't just entertainers but crucial historians and advisors who used the power of words to influence courts and leaders. This leads me to ask: should leaders today embrace the poet within?

The episode focuses on the importance of leaders as storytellers and poets. While facts are crucial, the context and emotions behind how they are presented can significantly alter perceptions and decisions. We discuss the "four Cs" of storytelling for leaders: Credible, Clear, Concise, and Compelling.

But I also argue that leaders need to transcend the role of mere storytellers to become poets - those who choose their words not just for their direct meaning but for their rhythm and emotional impact. This poetic approach can transform mundane business narratives into compelling leadership dialogues that inspire and motivate, acknowledging the human condition and the deeper truths of our experiences.

Join me as, together, we consider how integrating the artistry of a skald can elevate the way we lead and connect.

Until next time, ponder this: In your leadership, are you a reporter, a storyteller, or a poet? 

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