episode 28 - the word is logos

In this new episode of "The Word is Leadership," I have to find insights using the random word ‘logos’ (defined as the rational principle expressed in words and things).

I discuss the significance of rhetoric in leadership, emphasizing Aristotle's three elements: logos (logic), pathos (emotion), and ethos (credibility) and look at how leaders can create followership as well as give examples of how they craft (last week’s word!) resonance using each of them.

I conclude by highlighting the importance of coherence, credibility, and emotional appeal in effective leadership communication, urging listeners to consider these factors in their own messages.